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Browsing by Author College of Management Mahidol University

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Issue DateTitleAuthor(s)
1-May-2021Capability assessment toward sustainable development of business incubators: Framework and experience sharingNathasit Gerdsri; Boonkiart Iewwongcharoen; Kittichai Rajchamaha; Nisit Manotungvorapun; Jakapong Pongthanaisawan; Watcharin Witthayaweerasak; College of Management Mahidol University; Chulalongkorn University; Bangkok University; King Mongkut's University of Technology Thonburi; Thai Business Incubators and Science Parks Association
7-Jan-2022Case study – trade dress and brand protection in Thailand’s copier paper businessPabhawan Suttiprasit; Winai Wongsurawat; College of Management Mahidol University; Asian Institute of Technology Thailand
1-Jan-2021CEO dominance and firm innovation effortNicolette Chatelier Prugsamatz; College of Management Mahidol University
2-Aug-2021COVID-19 impacts and sustainability strategies for regional recovery in southeast asia: Challenges and opportunitiesSuparak Suriyankietkaew; Suthep Nimsai; College of Management Mahidol University
28-Apr-2022The Dark Side of Social Media: Content Effects on the Relationship Between Materialism and Consumption BehaviorsAlfonso Pellegrino; Masato Abe; Randall Shannon; College of Management Mahidol University; UNESCAP
1-Feb-2022Data-Driven Roadmapping (DDRM): Approach and Case DemonstrationUmmaraporn Pora; Nathasit Gerdsri; Natcha Thawesaengskulthai; Sipat Triukose; College of Management Mahidol University; Chulalongkorn University
1-Jan-2022DETERMINANTS OF CUSTOMER SATISFACTION VIA ONLINE FOOD DELIVERY APPLICATIONSChanin Yoopetch; Pisit Siriphan; Suthawan Chirapanda; College of Management Mahidol University; University of the Thai Chamber of Commerce
1-Apr-2022The determinants of intention to visit wellness tourism destination of young touristsNitchakarn Anannukul; Chanin Yoopetch; College of Management Mahidol University
1-Jan-2021Does leadership make a difference in teacher learning: a contextual analysis of learning centered leadership in rural ThailandDhirapat Kulophas; Philip Hallinger; College of Management Mahidol University; Chulalongkorn University; University of Johannesburg
2-Apr-2021The effects of employee learning, knowledge, benefits, and satisfaction on employee performance and career growth in the hospitality industryChanin Yoopetch; Suthep Nimsai; Boonying Kongarchapatara; College of Management Mahidol University
1-Jan-2022Effects of key leadership determinants on business sustainability in entrepreneurial enterprisesSuparak Suriyankietkaew; College of Management Mahidol University
1-Jun-2021The effects of renewable and nonrenewable energy consumption on the ecological footprint: the role of environmental policy in BRICS countriesNattapan Kongbuamai; Quocviet Bui; Suthep Nimsai; College of Management Mahidol University; Mae Fah Luang University; Beijing Institute of Technology; Namdinh University of Technology Education
1-Jan-2021The electronic word-of-mouth (Ewom) trustworthiness, brand image and other determinants of purchase intention of the middle class to luxury hotel servicesNapassorn Plidtookpai; Chanin Yoopetch; College of Management Mahidol University; Mahidol University
1-May-2022Enhancing the Prospect of Corporate Sustainability via Brand Equity: A Stakeholder ModelWarat Winit; Sooksan Kantabutra; College of Management Mahidol University; Chiang Mai University
1-Jan-2022An Experimental Comparison of Classification Algorithms for Premium Beef Customer Buying IntentionNattaphon Rangsaritvorakarn; Suthep Nimsai; Korawit Fakkhong; Chatrudee Jongsureyapart; College of Management Mahidol University; Mae Fah Luang University
1-Apr-2022Exploring the factors influencing users’ satisfaction and continuance intention of MOOCs in ChinaYanxia Nong; Nattapan Buavaraporn; Prattana Punnakitikashem; College of Management Mahidol University; University of the Thai Chamber of Commerce
1-Mar-2022Extending indigenous knowledge to unveil the evolutionary journey of food preferences and socio-cultural phenomenaThirawut Phichonsatcha; Duanghathai Pentrakoon; Nathasit Gerdsri; Akkharawit Kanjana-Opas; College of Management Mahidol University; Chulalongkorn University; Thailand National Science and Technology Development Agency
1-Jul-2021Factors influencing employee engagement: Evidence from thai smesSirisuhk Rakthin; Prattana Punnakitikashem; Nattawat Pisitsupakarn; Karuna Aksaravut; College of Management Mahidol University
1-Sep-2021Financial literacy: Thai middle-class women do not lag behindAntonia Grohmann; Olaf Hübler; Roy Kouwenberg; Lukas Menkhoff; Wirtschaftswissenschaftlichen Fakultät; College of Management Mahidol University; Aarhus Universitet; German Institute for Economic Research; Gottfried Wilhelm Leibniz Universität Hannover; Humboldt-Universität zu Berlin
1-Jan-2022From means to end: Understanding the millennial mind when buying luxury jewelry brandsPavida Ratakam; Phallapa Petison; College of Management Mahidol University