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Title: Implementing Preventive Iron-Folic Acid Supplementation Among Women of Reproductive Age in Some Western Pacific Countries: Possibilities and Challenges
Authors: Suttilak Smitasiri
Florentino S. Solon
Mahidol University
Nutrition Center of the Philippines
Keywords: Medicine;Nursing
Issue Date: 1-Dec-2005
Citation: Nutrition Reviews. Vol.63, No.SUPPL.2 (2005)
Abstract: Lack of effective implementation mechanisms is identified as a major obstacle in the prevention and control of iron-deficiency anemia. This paper discusses experiences gained from implementing iron-folic acid supplementation in the Philippines, Vietnam, and Cambodia. The understanding of contextual elements is proposed as a foundation for planning interventions. Moreover, it is suggested that a social marketing framework should provide a way of thinking about how to influence related behaviors. The application of a social marketing framework applied using a "5 P's" approach: public relations and collaboration, product, price, place, and promotion, is described, as well as enabling factors (possibilities) and inhibiting factors (challenges) of this approach. Although a program to improve iron nutrition among women of reproductive age may not be simple to implement, it is essential to enhancing health, human development, and economic advancement in developing countries. © 2005 International Life Sciences Institute.
ISSN: 17534887
Appears in Collections:Scopus 2001-2005

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