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Please use this identifier to cite or link to this item: http://repository.li.mahidol.ac.th/dspace/handle/123456789/19779
Title: Levels and correlates of awareness of tobacco promotional activities among adult smokers in Malaysia and Thailand: Findings from the International Tobacco Control Southeast Asia (ITC-SEA) Survey
Authors: H. H. Yong
R. Borland
D. Hammond
B. Sirirassamee
B. Ritthiphakdee
R. Awang
M. Omar
F. Kin
Z. Bt M. Zain
W. B. Lee
M. Siahpush
G. T. Fong
Cancer Council Victoria
University of Waterloo
Mahidol University
Southeast Asia Tobacco Control Alliance (SEATCA)
Universiti Sains Malaysia
Kementerian Kesihatan Malaysia
University of Nebraska Medical Center
Ontario Institute for Cancer Research
Keywords: Medicine;Social Sciences
Issue Date: 1-Feb-2008
Citation: Tobacco Control. Vol.17, No.1 (2008), 46-52
Abstract: Aim: To examine the impact of tobacco advertising policy on adult smokers' awareness of tobacco promotion in two developing countries-Malaysia and Thailand. Methods: Data from 2004 Malaysian and 2000 Thai adult smokers who participated in the baseline wave of the International Tobacco Control Southeast Asia survey (ITC-SEA). Respondents were asked in a face-to-face interview conducted between January and March 2005 to indicate their levels of awareness of tobacco advertising and promotional activities in the last six months. Results: Unprompted awareness of any tobacco marketing activities was very low in Thailand (20%) but significantly higher in Malaysia (53%; OR = 5.6, 95% Cl: 3.5 to 8.9, p<0.001). When prompted about specific locations, Thai adult smokers reported very low recall of tobacco advertising where it was banned, being highest around point of sale, particularly street vendors (7.5%). In contrast, Malaysian adult smokers reported significantly higher levels of awareness of tobacco advertising in all locations (range = 17.7% noticing in disco lounges to 59.3% on posters) including where they are notionally banned (for example, billboards). Conclusions: These findings demonstrate that comprehensive tobacco advertising legislation when well implemented can lead to dramatic decline in awareness of tobacco promotion, thus supporting strong implementation of Article 13 of the Framework Convention on Tobacco Control.
URI: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=38949185760&origin=inward
http://repository.li.mahidol.ac.th/dspace/handle/123456789/19779
ISSN: 09644563
Appears in Collections:Scopus 2006-2010

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