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dc.contributor.authorH. H. Yongen_US
dc.contributor.authorR. Borlanden_US
dc.contributor.authorD. Hammonden_US
dc.contributor.authorB. Sirirassameeen_US
dc.contributor.authorB. Ritthiphakdeeen_US
dc.contributor.authorR. Awangen_US
dc.contributor.authorM. Omaren_US
dc.contributor.authorF. Kinen_US
dc.contributor.authorZ. Bt M. Zainen_US
dc.contributor.authorW. B. Leeen_US
dc.contributor.authorM. Siahpushen_US
dc.contributor.authorG. T. Fongen_US
dc.contributor.otherCancer Council Victoriaen_US
dc.contributor.otherUniversity of Waterlooen_US
dc.contributor.otherMahidol Universityen_US
dc.contributor.otherSoutheast Asia Tobacco Control Alliance (SEATCA)en_US
dc.contributor.otherUniversiti Sains Malaysiaen_US
dc.contributor.otherKementerian Kesihatan Malaysiaen_US
dc.contributor.otherUniversity of Nebraska Medical Centeren_US
dc.contributor.otherOntario Institute for Cancer Researchen_US
dc.identifier.citationTobacco Control. Vol.17, No.1 (2008), 46-52en_US
dc.description.abstractAim: To examine the impact of tobacco advertising policy on adult smokers' awareness of tobacco promotion in two developing countries-Malaysia and Thailand. Methods: Data from 2004 Malaysian and 2000 Thai adult smokers who participated in the baseline wave of the International Tobacco Control Southeast Asia survey (ITC-SEA). Respondents were asked in a face-to-face interview conducted between January and March 2005 to indicate their levels of awareness of tobacco advertising and promotional activities in the last six months. Results: Unprompted awareness of any tobacco marketing activities was very low in Thailand (20%) but significantly higher in Malaysia (53%; OR = 5.6, 95% Cl: 3.5 to 8.9, p<0.001). When prompted about specific locations, Thai adult smokers reported very low recall of tobacco advertising where it was banned, being highest around point of sale, particularly street vendors (7.5%). In contrast, Malaysian adult smokers reported significantly higher levels of awareness of tobacco advertising in all locations (range = 17.7% noticing in disco lounges to 59.3% on posters) including where they are notionally banned (for example, billboards). Conclusions: These findings demonstrate that comprehensive tobacco advertising legislation when well implemented can lead to dramatic decline in awareness of tobacco promotion, thus supporting strong implementation of Article 13 of the Framework Convention on Tobacco Control.en_US
dc.rightsMahidol Universityen_US
dc.subjectSocial Sciencesen_US
dc.titleLevels and correlates of awareness of tobacco promotional activities among adult smokers in Malaysia and Thailand: Findings from the International Tobacco Control Southeast Asia (ITC-SEA) Surveyen_US
Appears in Collections:Scopus 2006-2010

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