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Title: The effects of smoking norms and attitudes on quitting intentions in Malaysia, Thailand and four Western nations: A cross-cultural comparison
Authors: Warwick Hosking
Ron Borland
Hua Hie Yong
Geoffrey Fong
Mark Zanna
Fritz Laux
James Thrasher
Wonkyong Beth Lee
Buppha Sirirassamee
Maizurah Omar
Victoria University Melbourne
Universiti Sains Malaysia
Cancer Council Victoria
University of Waterloo
Northeastern State University
University of South Carolina
Mahidol University
Keywords: Medicine;Psychology
Issue Date: 1-Jan-2009
Citation: Psychology and Health. Vol.24, No.1 (2009), 95-107
Abstract: This research investigated the influence of smoking attitudes and norms on quitting intentions in two predominantly collectivistic countries (Malaysia and Thailand) and four predominantly individualistic Western countries (Canada, USA, UK and Australia). Data from the International Tobacco Control Project (N = 13,062) revealed that higher odds of intending to quit were associated with negative personal attitudes in Thailand and the Western countries, but not in Malaysia; with norms against smoking from significant others in Malaysia and the Western countries, but not in Thailand; and with societal norms against smoking in all countries. Our findings indicate that normative factors are important determinants of intentions, but they play a different role in different cultural and/or tobacco control contexts. Interventions may be more effective if they are designed with these different patterns of social influence in mind.
ISSN: 14768321
Appears in Collections:Scopus 2006-2010

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