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Title: Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia
Authors: Bidit Lal Dey
Meera Sarma
Ameet Pandit
David Sarpong
Sushma Kumari
Khanyapuss Punjaisri
University of Liverpool Management School
Brunel University London
University of Sussex
Mahidol University
University of Newcastle, Australia
Keywords: Business, Management and Accounting;Computer Science;Decision Sciences;Engineering
Issue Date: 10-Sep-2019
Citation: Production Planning and Control. Vol.30, No.10-12 (2019), 1019-1031
Abstract: © 2019, © 2019 Informa UK Limited, trading as Taylor & Francis Group. Social media supports the creative economy through its involvement in the adoption and appropriation of new innovation and accelerates economic growth. The current paper expands on this notion by identifying and analyzing the interaction between social media-based communities and small and medium enterprises (SMEs), as it examines how social media contributes to the knowledge co-creation and supports the adoption, use and appropriation of smartphones in South Asian countries, which are inhabited by approximately 1.6 billion people. The findings obtained through virtual ethnography (VE) provide insights into the dynamics and kinetics of knowledge co-creation and how that benefits large multinationals, small local businesses and consumers in developing societies. As such, we advance the knowledge management scholarship by presenting a holistic model of co-creation of knowledge involving multiple stakeholders.
ISSN: 13665871
Appears in Collections:Scopus 2019

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