Browsing by Author "George A. Attig"

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    Incorporating Explanatory Models in Planning Nutrition Education Programmes in Thailand
    (1992-01-01) Bencha Yoddumnern-Attig; George A. Attig; Uraiwan Kanungsukkasem; Mahidol University
    An intersectoral child development services project is being undertaken in Thailand to develp a model process for providing age appropriate care and education to rural children through an integrated programme of nutrition, health and educational services designed to meet community needs and perceptions. Using behavioral analysis and explanatory models, project results show that the effectiveness of nutrition education can be facilitated by (1) recognizing the family as the unit of service, (2) focusing on solutions rather than problems, (3) using a two-stage promotional message strategy to encourage better child caretaking, and (4) viewing potential new practices as behavioral processes, rather than single entities aimed at a specific outcome. Program planning should also include the successive construction and analysis of community-based explanatory models which justify people's nutrition and health behaviors. The ultimate aim is to identify differences between explanatory models held by community members and health/nutrition educators, negotiate this conflict, and thereafter develop more practical and realistic methods for modifying behavior. © 1992, A B Academic Publishers. Printed in Great Britain. All rights reserved.
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    Participatory action for nutrition education: Social marketing vitamin a-rich foods in thailand
    (1992-09-01) Suttilak Smitasiri; George A. Attig; Sakorn Dhanamitta; Mahidol University
    This paper reflects a major concern of nutrition and health educators in the developing world today, namely, how to formulate and implement participatory nutrition intervention programs with community members and key government officials who may come from a number of different development sectors. Through the description of a project entitled “Social Marketing of Vitamin A-Rich Foods, ” the paper highlights the value of a two-way concept of nutrition communication and problem-solving which is put in operation by establishing mechanisms for working with both institutional and community groups. This entails calling upon such conceptual frameworks as behavior analysis, nutritional anthropology, media advocacy and social marketing as means for working with collaborators in a decentralized, nondirective fashion. The paper also illustrates how mass media and printed nutrition education materials can potentially support broad institutional and community development processes as well as providing a guideline of requirements for future programs and projects. © 1992, Taylor & Francis Group, LLC. All rights reserved.
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    Social marketing vitamin A-rich foods in Thailand : a model nutrition communication for behavior change process
    (1993) Suttilak Smitasiri; George A. Attig; Sakorn Dhanamitta; Kraisid Tontisirin; Mahidol University. Institute of Nutrition