A study of a business plan : the business plan of upcycled fertilizer from coffee ground waste
17
Issued Date
2024
Copyright Date
2024
Resource Type
Language
eng
File Type
application/pdf
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Suggested Citation
Won Suk Cho, 1991- (2024). A study of a business plan : the business plan of upcycled fertilizer from coffee ground waste. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/117696
Title
A study of a business plan : the business plan of upcycled fertilizer from coffee ground waste
Author(s)
Advisor(s)
Abstract
This business plan explores the viability of introducing an innovative organic fertilizer produced from recycled coffee ground waste. The study delves into market analysis, consumer preferences, and strategic considerations to address niche markets interested in organic plant growth. The research aims to validate market needs, identify pain points, and discern customer preferences. It employed a combination of screening, general, and interview questions. The quantitative research surveyed 400 respondents, including botanical gardeners, rare plant enthusiasts, and larger agricultural enterprises. The study strived to understand customer insights through systematic data analysis to determine a sustainable business model. Risks, limitations, ethical considerations, and potential biases were acknowledged. The results will contribute to the development of a comprehensive business solution for the production and marketing of organic fertilizer, considering the dynamics of the organic plant growth market. Implication of Thematic Paper: The following are suggestions for further research: 1) This research provides market opportunities and potential consumer preferences to entrepreneurs in the organic fertilizer field. This can help design a more suitable product that addresses the market’s needs
2) For business owners in the agricultural and sustainable product industries, market analysis and risk management suggest having a unique, high-quality product that adds more value and serves a niche market in future business design, as it will be more competitive instead of achieving cost leadership.
2) For business owners in the agricultural and sustainable product industries, market analysis and risk management suggest having a unique, high-quality product that adds more value and serves a niche market in future business design, as it will be more competitive instead of achieving cost leadership.
Degree Name
Master of Business Administration
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
Business Administration
Degree Grantor(s)
Mahidol University