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Item Metadata only Factors influencing the industrial purchase intention of rubber chemicals for the manufacturing firms in rubber industry(Mahidol University. Mahidol University Library and Knowledge Center, 2024) Gunt Kranratanasuit; Varang Wiriyawit; Supara KapasuwanThis research studies factors influencing the purchase intention of rubber chemicals for the rubber industry, an industrial market (business-to-business or B2B) in Thailand. The existing researches focus mostly on understanding a consumer market... (business-to-consumer or B2C). Given that consumers in these two markets have different buying behavior, a better understanding of how different factors impact the industrial purchase intention will provide a competitive advantage to businesses in the marketItem Metadata only Content Marketing Factors For Infographic Design Impacting Food Delivery Service Users In Bangkok(2022-01-01) Keawchuer S.; Mahidol UniversityThe objectives of this study were (1) to study the factors in marketing content infographics that influence the decision of Gen Y to use the food delivery service; (2) to critically analyze the factors in marketing content infographics.... The lowest mean value can be seen in question 15, as the respondents thought that presenting attractive marketing content infographics influences their brand loyalty. The essential factors in the marketing content infographics that influence Gen Y in DusitPublication Metadata only Impacts of community market development on the residents’ well-being and satisfaction(2020-01-01) Pipatpong Fakfare; Walanchalee Wattanacharoensil; Mahidol University; Bangkok Universityin this study. This study has collected the responses from 852 respondents who are the residents of the 10 community markets in Thailand. Findings: The key findings reveal that under the context of community markets, the economic factor, cultural factor... and attitude of residents towards community market development have strong influences on community well-being, while the environmental factor does not show influence. Moreover, a deeper investigation on the stages of community development reveals variousItem Metadata only Market promotion factors affecting the decision to apply for membership of health centers in Bangkok(Mahidol University. Mahidol University Library and Knowledge Center, 2006) Sutthimarn Samathi; Prasertchai Suksa-ardItem Metadata only Entrepreneurship Education In Market Entry Mode Strategies: Case Study of Thai Sports Apparel Company Entering Indonesia's Market(2024-01-01) Bumrunpanictarworn A.; To-Aj O.; Chanbanchong N.; Suksuwan C.; Bumrunpanictarworn A.; Mahidol Universityin the sports apparel industry and investigate the factors that influence market entry strategies in sports apparel companies. A qualitative research design and a multiple case study methodology was used in this study. Theories of internationalization were... employed to determine the factors that affect the market entry strategies of sports apparel companies. The formulation of propositions was the connection between the traditional theories and the analysis of a sports apparel company. This researchItem Metadata only Permission-based mobile marketing for credit card industry in Bangkok(Mahidol University. Mahidol University Library and Knowledge Center, 2024) Supatphol Osathanonda; Dissatat Prasertsakul; Thanarerk Thanakijsombatand data privacy concern. This research paper's objective was to develop a conceptual model to explore and examine the relationship and influences of factors of permission-based mobile marketing for credit card industry in Bangkok. This research developed a... conceptual model framework consisting of five factors: institutional trust, personal trust, mobile marketing, perceived control, and perceived usefulness on consumer's willingness to give permission to participate in credit card mobile marketing. The dataItem Open Access An analysis of Chinese consumer decisions and motivation for choosing starbucks and luckin coffee brands in Kunming, China(Mahidol University. Mahidol University Library and Knowledge Center, 2022) Huang, Yuqing, 1996-; Gozzoli, Roberto Bruno; Walanchalee Wattanacharoensil, understand the external factors that can attract them, and understand their internal psychological factors at the same time. Once the coffee shop has mastered this information, it can formulate marketing strategies to guide consumers to think, so as to affect..., the foreign coffee brand from the United States, and Luckin Coffee, which is the local brand from China. The main purpose of this study is to study the attractive factors and motivation why Chinese consumers visit these two brands. By doing so, the studyPublication Metadata only The predictable market and mutual fund’s superior performance. The evidence from the higher moment method(2017-09-01) Woraphon Wattanatorn; Sarayut Nathaphan; Mahidol Universitymarket study. Our finding showed that the factor effectively supports the market timing ability of mutual fund manager in Thai market. The outcome further supports the prior belief that the return in emerging markets are more predictable than...© 2017, ASERS Publishing House. All rights reserved. In this study, we inspected the market timing ability and stock selectivity of mutual fund in a high volatile market – emerging market. The high level of volatility - risk, mean and varianceItem Metadata only An Investigation of travel motivation as a factor in international students' choice of a foreign university: a Thai case study(2010) Laddawan Jianvittayakit; Mahidol University. Mahidol University International College.International student mobility is an increasingly important market for both the international education services sector and the tourism sector. According to OECD (2007), international student mobility has grown from 0.61 million worldwide in 1975... to 2.73 million in 2005; this represents more than a four-fold augmentation. The international student market is likely to increase to about 5.8 million by year 2020 (British Council, 2004). The youth and student travel market has been recognized as aPublication Metadata only Responding to the voice of the markets: an analysis of Tripadvisor reviews of UK retail markets(2020-01-01) Viriya Taecharungroj; Gary Warnaby; Cathy Parker; Manchester Metropolitan University; Mahidol University, together with the underlying factors that drive positive experience. Practical implications: Place and market managers should assess and position their market informed by diverse experiential dimensions. They should also improve and enhance the experience... of visitors according to the underlying factors of each dimension. Originality/value: Retail markets have historically played an important role in the development of urban places. However, the ability to continue performing this role requires a greater