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Publication Open Access Factors of Awareness, Problems and recommendations towards Conservation of Cultural heritage handicraft : a Case Study of Aranyik Knives Conservation,Pha nakhon Sri Ayutthaya Province(2019) Kessarin Tharethian; Wilasinee Anomasiri; เกศริน ธารีเทียน; วิลาศินี อโนมะศิริ; Mahidol University. Faculty of Social Sciences and Humanitie. Environmental Social Sciences,The objectives of this research are to study level of awareness, factors of awareness, problems and recommendations towards conservation of cultural heritage handicraft: a case study of Aranyik knives conservation, Pha Nakhon Sri Ayutthaya Province... towards conservation of cultural heritage (Aranyik knives) included duration of stay (p-value = 0.05) as well as knowledge and valuation of cultural heritage (p-value = 0.01). The problems of Aranyik knives conservation included lack of inheritanceItem Metadata only Phygital rural cultural heritage: a digitalisation approach for destination recovery and resilience(2023-01-31) Muangasame K.; Tan E.; Mahidol UniversityPurpose: This study examines a phygital approach to rural cultural heritage tourism, adopted by a rural community in Sapphaya, Chai Nat Province, Thailand, in response to the Covid-19 crisis. Specifically, it investigates a community’s initiatives... indicate that a phygital rural cultural heritage strategy can facilitate the interconnectivity between a destination’s physical and digital dimensions of its cultural heritage tourism product, thereby enhancing its intrinsic value, meaning and experientialPublication Metadata only Innovation Management in Cultural Heritage Tourism: Experience from the Amphawa Waterfront Community, Thailand(2016-02-01) Malinvisa Sakdiyakorn; Ornlatcha Sivarak; Mahidol University© 2015 Asia Pacific Tourism Association. This paper examines how innovation management could bring greater opportunities for cultural heritage tourism at the community level. A two-stage investigation using in-depth, semi-structured interviews... with key informants and random, on-site, short, structured interviews with tourists was conducted to uncover the preconditions and categories of innovation that support cultural heritage tourism in the Amphawa Waterfront Community, a renowned touristPublication Metadata only Analysis of Master Plan for the World Heritage Sites in Thailand: A Documentary Research(2021) Pattarachit Choompol Gozzoli; Roberto Bruno Gozzoli; Mahidol University. Faculty of Social Sciences and Humanities; Mahidol University. Mahidol University International College. Tourism and Hospitality Management Divisionanalysis methodology to those documents, they demonstrate how historical and cultural events determined heritage policies during early 1960s up to now. Those policies also shaped in the Heritage and Tourism master plans of those sites, which...The paper is a discussion of the United Nations Educational, Scientific and Cultural Organization—UNESCO cultural sites in Thailand (focusing on Sukhothai, and Ayutthaya) , based both on their historical and tourism master plans. Applying textualItem Metadata only Cultural Heritage in Motion: Adaptive Mobile Cultures of (Semi)nomadic Indigenous People in Changing Climates(2026-01-01) Ismail N.A.; Boas I.; Bunchuay-Peth S.A.; Zhu A.; Sasiwongsaroj K.; Husa L.; Berger M.; Gebeyehu A.K.; Sall A.; Chaisingkananont S.; Ndiaye A.; Ismail N.A.; Mahidol UniversityStudies that explore the interconnection of cultural heritage, climate (im)mobilities and Indigenous ways of knowing in changing climates are rare. This article calls for reimagining and reframing this intersection in global climate governance. What... living heritage of Indigenous ways of knowing. To elaborate on the dynamics of the adaptive and mobile-oriented cultural expressions of Indigenous mobile groups in changing climates, we draw on four case studies of (semi)nomadic communities in EthiopiaPublication Metadata only Reconsidering the interpretation of WWII shared-heritage in Thailand(2015-01-01) Tiamsoon Sirisrisak; Mahidol Universityand those who are involved in heritage management field. It would contribute to the better understanding and respect among people with different cultural backgrounds. Originality/value – The paper is the first study of a different view of the interpretation...© Emerald Group Publishing Limited. Purpose – The purpose of this paper is to find a different perspective of interpreting a Second World War shared-heritage based on the case in Thailand. Design/methodology/approach – A qualitative studyPublication Metadata only Who owns the past? The politics of religious heritage in contemporary India(2016-01-01) Ranjan Bandyopadhyay; Mahidol University© 2016, © Emerald Group Publishing Limited. Purpose: This conceptual paper aims to contribute to the growing literature around the “politics of heritage” by focusing on India which has a multifaceted society with several layers of religious culture... promotion? How tourism and religious heritage support a broader secular dreamscape of harmonious cultural nationalism in India? Considering all allegations for supporting the Hindutva movement (who considers Hinduism to be the source of India’s “essentialItem Metadata only Community Capitals Framework for Sustainable Development: A Qualitative Study of Creative Tourism in Ban Chiang World Heritage Site(2025-04-01) Suriyankietkaew S.; Krittayaruangroj K.; Thinthan S.; Lumlongrut S.; Suriyankietkaew S.; Mahidol Universitycommunity-based tourism by optimizing development through cultural preservation, heritage revitalization, and sustainable outcomes. The research investigates how creative tourism approaches foster community-based tourism and how a community achieves...This study explores creative tourism strategies in community-based tourism for sustainable development, focusing on the millennium-old Ban Chiang UNESCO World Heritage site in Thailand. It aims to uncover how creative tourism strategies supportItem Metadata only The local identity change of rural-urban transformational tourism development in Chiangmai heritage city : local residents' perspective(Mahidol University. Mahidol University Library and Knowledge Center, 2024) Thanapa Wanitchakorn; Kaewta Muangasame; Veerades PanvisavasThe purpose of this paper was to obtain an empirical understanding of the local identity changes of Chiang Mai heritage city from residents' perspectives. The city is pushed forward to the inscription on the UNESCO World Heritage List in period... criteria under culture values, impact of tourism and identity change in traditional way of life. In this study, the qualitative approach was applied to understand insight of local residents. Three methods were selected; 22 semi-structural interviews werePublication Metadata only Upgrade strategies in the Thai silk industry: Balancing value promotion and cultural heritage(2014-01-01) Preeya Patichol; Winai Wongsurawat; Lalit M. Johri; Fiscal Policy Research Institute; Mahidol University; University of Oxford, Said Business Schoolefficiency and old customs in production; second, innovating new products while preserving unique traditional features; third, developing modern marketing and distribution techniques with a cultural flare; and fourth, building linkages and clusters. Practical... implications: Stakeholders of traditional- or cultural-related industries may increase their chances of successfully renewing their businesses' competitive advantage by carefully balancing the needs to both preserve and modernize key processes