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Publication Metadata only Knowledge acquisition: The roles of perceived value of knowledge content and source(2012-09-01) Tullawat Pacharapha; Vichita Vathanophas Ractham; Mahidol UniversityPurpose: This paper seeks to propose the factors that increase or lessen an individual's tendencies to acquire knowledge from others and uncovers the difference between an expert and a novice in the knowledge domain. Design/methodology/approach...: The study adopted a survey method and examined hypotheses by applying the structural equation model method. The unit of analysis was an individual. Findings: The research illustrates that individual knowledge acquisition is influenced by the recipientPublication Metadata only The relationship between knowledge characteristics and knowledge value(2012-01-01) Tullawat Pacharapha; Vichita Vathanophas; Mahidol UniversityThis paper seeks to define the relationship between knowledge characteristics and their perceived value. The research model proposes that the knowledge characteristics influence the perceived value of knowledge. The survey was conducted in eight... large organizations in Thailand. The proposed hypotheses were examined by applying Structural Equation Model. The research reveals two knowledge characteristics that negatively affect perceived value of knowledge due to transfer difficulty. In additionItem Metadata only The Model of Knowledge Acquisition: The Study of SMEs in the Thai Hospitality Industry(2010) Chanin Yoopetch; Mahidol University International College. Travel Industry Management Division.The main purpose of this research was to test the model of knowledge acquisition. This study emphasized the knowledge management activities in the aspects of knowledge acquisition. In addition, the unit of analysis was the Small and Medium... Enterprises (SMEs) in the ospitality industry in Thailand, providing more in-depth understanding about how SMEs acquired knowledge. There were four factors affecting knowledge acquisition, including information technology support, teamworking, social networkPublication Metadata only Impact of knowledge adoption and cognitive learning in the knowledge transfer process(2020-07-01) Phocharapol Srisamran; Vichita Vathanophas Ractham; Mahidol UniversityCopyright © 2020, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. This study aims to investigate the influence of knowledge adoption (intention to adopt knowledge...) and cognitive learning in the knowledge transfer process. The moderating impact of cognitive learning strategy is also explored. Building on cognitive learning theories, a model was developed to examine the knowledge recipient's intention to adopt knowledgeItem Metadata only Personal epistemological development during the undergraduate education : beliefs about knowledge and knowledge acquistion of Thai University students.(2007) Fujiwara, Takayoshi; Phillips, Brian J.; Mahidol University. Internationa College. Humanities and Language Division.Objectives: This research investigates students’ beliefs about knowledge and knowledge acquisition (i.e., personal epistemology) to evaluate how students develop epistemologically during their undergraduate education. Methods: Two groupsPublication Metadata only Customer-centric knowledge creation for customer relationship management(2014-03-06) Phocharapol Srisamran; Vichita Vathanophas Ractham; Mahidol Universityrelationship, customer knowledge must be acquired and managed. However, this is no easy task since customer knowledge can be subjective and difficult to extract or manage. An approach is needed to acquire and manage customer knowledge. Knowledge management..., including knowledge creation, can assist in terms of acquiring and managing customer knowledge. Knowledge management not only improves understanding of the customer, but also improves business process performance by enabling response to customer needs in aItem Metadata only Absorptive capacity for market knowledge and knowledge creation outcomes: the case of Thai SMEs(2024-01-01) Rakthin S.; Chaithanapat P.; Otakanon B.; Thananusak T.; Rakthin S.; Mahidol UniversityAbsorptive Capacity (ACAP) helps firms acquire, assimilate, and utilise new knowledge. Drawing on crucial managerial perspectives, this study employs a Partial Least Squares-Structural Equation Model (PLS-SEM) to scrutinise the various dimensions... of ACAP (e.g. routines versus extra work, organisational culture, leadership, and the trustworthiness of knowledge sources) concerning market knowledge and knowledge creation outcomes (e.g. knowledge creation activities and firm’s private knowledge) amongPublication Metadata only Enhancing knowledge adoption with recipients’ characteristics(2016-02-08) Suphong Chirawattanakij; Vichita Vathanophas Ractham; Mahidol University© 2016, Emerald Group Publishing Limited. Purpose – The purpose of this paper is to envisage human characteristics and resources as critical factors in the adoption process. While an individual’s intention to adopt knowledge is considered... as the primary motivator in the adoption process, these characteristics, in the appropriate amount, can accelerate the recipients’ knowledge adoption behavior. In this study four personal characteristics, comprising shared language between a knowledge senderPublication Metadata only How to uncover virtual earplugs for knowledge sharing(2014-01-01) Vichita Vathanophas Ractham; Suphong Chirawattanakij; Mahidol UniversityMany organizations have developed knowledge sharing programs, such as mentoring, and knowledge transfer from retired employees, in order to articulate and maintain valuable knowledge. Knowledge sharing leads to the spreading of innovative ideas... and best practices. It consists of two important processes: knowledge contribution and knowledge reception. However, knowledge reception can be failed with several reasons. This research metaphorically terms the factors obstructing knowledge receptionItem Metadata only Beliefs about knowledge and knowing of Thai University students : dimensions and developemnt of personal epistemology.(2007) Fujiwara, Takayoshi; Phillips, Brian J.; Mahidol University. International College. Human Resources Section.; Mahidol University. International College. Science Division.Objective: The purpose of this study was (a) to investigate the structure and nature of beliefs about knowledge and knowing of Thai university students and (b) to examine whether these beliefs are different among students with different periods...-year students and 432 had just completed their undergraduate programs. The participants were asked to indicate how they agree or disagree to 39 statements on knowledge and knowledge acquisition. Results: Through principal component analysis, five
