Veera BhatisaviThanarerk ThanakijsombatFarka, Andreas, 1985-2026-02-132026-02-13202020262020Thematic Paper (M.B.A. (Business Modeling and Development))--Mahidol University, 2020https://repository.li.mahidol.ac.th/handle/123456789/114976The aim of this study is to gain insights into healthcare perceptions and satisfaction in Thailand and to ascertain the pain points within the system to determine market readiness for a healthcare platform such as Healycare. In preparation for this study, informal discussions were conducted with healthcare professionals, identifying five factors affecting healthcare satisfaction: convenience, cost, quality, process, and reputation. The research instrument used was a quantitative survey consisting of questions pertaining to these factors, demographics, and the current healthcare situation. The sample population was selected using non-probability sampling, targeting citizens aged 20–39 living in the Greater Bangkok area, which resulted in 410 viable responses. Data collected was analyzed using a descriptive statistics approach, where the mean, variance, and standard deviation were calculated, compared, and contrasted. The findings suggest that cost is the greatest pain point; therefore, it is imperative to highlight the savings the platform will bring to its clients, especially since quality, convenience, and reputation are the factors respondents were most satisfied with in their current choice of healthcare provider. Regarding the financial projections, the startup requires a total of 5,599,000 THB, which includes all costs incurred during the first month of operations as well as a cash reserve of 5,000,000 THB. The business is projected to have a positive cash flow by year 3, with an NPV of 10,255,220 THB and an IRR of 54%. Furthermore, the payback period is 3.54 years, and the discounted payback period is 3.83 years.ix, 42 leaves : ill.application/pdfengผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้าMedical care -- Thailand -- Public opinion.Patient satisfaction -- Thailand.Medical care, Cost of. -- Thailand.Medical innovations—Thailand.Master ThesisMahidol University