Kaewta MuangasameVeerades PanvisavasSrowcha Aida Stanford2024-07-082024-07-08202020202024Thematic Paper (M.M. (International Tourism and Hospitality Management))--Mahidol University, 2020https://repository.li.mahidol.ac.th/handle/20.500.14594/99394International Tourism and Hospitality Management (Mahidol University 2020)Despite global environmental concerns, the hotel industry is not yet up-todate with a genuine and substantial implementation of ecological practices to help lessen negative impacts on the environment. As Millennials are the most environmentally aware generation and most travel-active generation to date, it is financially beneficial for hoteliers to take advantage of maximizing on this new target market. Thus, this study will seek to answer the needs and desires of Millennial greentravelers, how green interior design can enhance hotel amenities for the Millennial green-traveler, and what hotel brand activities, amenities, customer services, or identity does this target market value that will increase hotel engagement and why. Millennial-aged green-minded international hospitality and tourism master's students will be the subject of qualitative analysis. The data gathered will be focused upon enriching hoteliers' understanding of millennial travelers by developing services, amenities, and design that capture this business demographic and foster a symbiotic relationship between hotel and guest.x, 75 leaves: ill.application/pdfengผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้าEcotourism -- Thailand -- BangkokTourism -- Environmental aspectsMaster ThesisMahidol University