Ruangkanjanases A.Sivarak O.Chen C.T.Khan A.Chen S.C.Mahidol University2024-10-302024-10-302024-11-15Heliyon Vol.10 No.21 (2024)https://repository.li.mahidol.ac.th/handle/20.500.14594/101809Artificial intelligence has accelerated the application scenarios and business value of map applications. However, the sustained intention of map applications utilizing artificial intelligence technology has not received sufficient attention and scholarly investigation. Therefore, this study constructs a theoretical model of the continuance intention of map applications, based on their characteristics and combined with user satisfaction and trust, aiming to explore the influence mechanism of this continuance intention. The results of structural equation modeling show that not only user trust and satisfaction have a positive effect on continuance intention towards map applications, but also interactivity characteristics, reliability characteristics, richness characteristics, and personalized characteristics have a positive effect on user satisfaction and trust towards map applications. This study reveals the influence mechanism of map application continuance intention, which can effectively guide map application operators to optimize their services and then provide practical insights for users to use map applications consistently.MultidisciplinaryArticleSCOPUS10.1016/j.heliyon.2024.e394602-s2.0-8520701586824058440