Tana ChanyatipsakulWinai WongsurawatBusiness Paper Company LtdMahidol University2018-10-192018-10-192013-06-01Strategy and Leadership. Vol.41, No.4 (2013), 37-40108785722-s2.0-84880144010https://repository.li.mahidol.ac.th/handle/20.500.14594/31436Purpose: The purpose of this study was to document the problem-solving styles of SME entrepreneurs operating in an emerging market. Design/methodology/approach: The authors conducted in-depth interviews with ten successful company founders around Bangkok, Thailand. The discussion focused on the entrepreneurs' experiences during the early days of their businesses. Findings: Entrepreneurs embraced risk. They emphasized learning-by-doing, leveraging current strengths and preparedness to fail before succeeding. Originality/value: The authors describe some useful problem-solving approaches that may be useful to leaders of big companies. © Emerald Group Publishing Limited.Mahidol UniversityBusiness, Management and AccountingArticleSCOPUS10.1108/SL-12-2012-0001