Phallapa PetisonJohri, Lalit M.Mahidol University. College of Management2010-08-302011-08-292017-11-102010-08-302011-08-292017-11-102010-08-302008Management Decision. Vol.46, No.9 (2008), 1399-1412.https://repository.li.mahidol.ac.th/handle/123456789/310932677 bytesapplication/pdfengMahidol UniversityAutomobile industryLocalizationLocalization drivers in an emerging market: case studies from ThailandArticleEmerald Group