The myth of customer loyalty: Why information and scale are more important during downturns

Murali KailasamWinai WongsurawatMahidol University2018-11-232018-11-232015-01-01Strategy and Leadership. Vol.43, No.6 (2015), 38-41108785722-s2.0-84947716859https://repository.li.mahidol.ac.th/handle/123456789/35671Mahidol UniversityBusiness, Management and AccountingThe myth of customer loyalty: Why information and scale are more important during downturnsNoteSCOPUS10.1108/SL-08-2015-0068