Kanang KantamaturapojAlan MarshallMahidol University2020-06-022020-06-022020-05-01Heliyon. Vol.6, No.5 (2020)240584402-s2.0-85084655237https://repository.li.mahidol.ac.th/handle/20.500.14594/56360© 2020 Sustainable food; Retailer; Supermarket, Organic food; Retailers' strategy; Food provision; Bangkok; Urban consumer, Qualitative research in food marketing; Business policy; Sustainable business; Corporate entrepreneurship; Corporate social responsibility; Marketing; Sustainable development, Business.Mahidol UniversityMultidisciplinaryProviding organic food to urban consumers: case studies of supermarkets in Bangkok and metropolitan areaArticleSCOPUS10.1016/j.heliyon.2020.e04003