Chutiphongdech T.Phengkona J.Roopklom P.Sawangdee Y.Mahidol University2024-07-172024-07-172024-11-01International Journal of Management Education Vol.22 No.3 (2024)14728117https://repository.li.mahidol.ac.th/handle/20.500.14594/99681This paper aims to provide guidance for the redesign of sport management education post-pandemic, by gathering insights from various stakeholders within the sport ecosystem, using Thailand as a case study. Twenty-four key informants from different sectors of the sport ecosystem were invited for in-depth interviews. The findings, derived from a concurrent analysis of reflexive thematic and narrative elements, identified four subthemes related to the redesign of sport management education post-pandemic. Data from multiple stakeholders revealed that key considerations for reshaping future sport management education include connecting stakeholders, equipping students with essential skills, developing lecturers, and adjusting curriculum components.Business, Management and AccountingSocial SciencesArticleSCOPUS10.1016/j.ijme.2024.1010152-s2.0-85198116920