Chonyacha SuebsinNathasit GerdsriMahidol University2018-05-032018-05-032011-10-05PICMET: Portland International Center for Management of Engineering and Technology, Proceedings. (2011)2-s2.0-80053380834https://repository.li.mahidol.ac.th/handle/20.500.14594/11650This paper explores the factors affecting the process of technology adoption in healthcare organizations. To derive the factors and to examine the situation of organizational adoption, we conduct case studies of new technologies implementation in private hospitals in Thailand through a series of in-depth interviews. The result from this study can be used as a guide for management in organizations planning to adopt new technologies to foresee and handle with such issues pertaining to the phenomena effectively. © 2011 IEEE.Mahidol UniversityBusiness, Management and AccountingDecision SciencesConference PaperSCOPUS