Pora U.Gerdsri N.Thawesaengskulthai N.Triukose S.Mahidol University2023-06-182023-06-182022-02-01IEEE Transactions on Engineering Management Vol.69 No.1 (2022) , 209-22700189391https://repository.li.mahidol.ac.th/handle/20.500.14594/83979Under the rapidly changing business environment and emergence of breakthrough technologies, keeping a roadmap alive appears to be a major challenge for many organizations. This is due to the fact that a roadmap itself reflects only a snapshot of an organization's strategic plan based on the information at the point when a roadmap is developed. It is crucial for an organization to monitor changes in its business environment which may exert different effects on a roadmap and assess whether such changes are sufficiently relevant and significant. If so, then an updated version of a roadmap will be required. According to current practice, the roadmap meeting is scheduled periodically to review and keep the roadmap it up-to-date. However, this approach may not be sufficiently proactive in monitoring the status of a roadmap and allowing the management to make a timely decision on its revision. This article explores the conceptual approach called data-driven roadmapping using a data-driven computerized decision support system that can be semiautomated to reflect any changes in the business environment, providing recommendations as to whether a roadmap needs to be slightly adjusted, totally revised, or remain unchanged.Business, Management and AccountingArticleSCOPUS10.1109/TEM.2020.30053412-s2.0-8511840482315580040