Suengkamolpisut W.Chuensodsai T.Mahidol University2025-03-092025-03-092025-02-01Journal of Curriculum and Teaching Vol.14 No.1 (2025) , 257-28219272677https://repository.li.mahidol.ac.th/handle/20.500.14594/105603The rapidly evolving global business landscape demands that undergraduate business education, particularly within the International Business (IB) major, adapt to equip students with the necessary skills and knowledge for career success. This study aims to critically assess the current IB curriculum to identify gaps and propose enhancements that align educational outcomes with the competencies essential for thriving in a global marketplace. Utilizing a qualitative approach, this research draws on 26 in-depth interviews with students, alumni, and industry experts to explore the effectiveness of the curriculum in addressing key areas such as practical application, specialization in emerging business trends, and career readiness. The findings reveal significant gaps in the curriculum, including the need for earlier and more consistent integration of practical experiences, the development of specialized tracks in critical areas like digital transformation and sustainability, and the enhancement of career services tailored to global business careers. By engaging with a diverse range of stakeholders, this study emphasizes the importance of ongoing curriculum assessment and stakeholder involvement to ensure the IB program remains relevant and effective in a dynamic global environment. The research contributes to the broader discourse on curriculum development by providing actionable recommendations that ensure graduates are both theoretically informed and practically prepared to excel in their careers. These findings align with SDG 4 by enhancing the quality of education and with SDG 8 by preparing graduates with the skills needed for sustainable economic growth.Social SciencesArticleSCOPUS10.5430/jct.v14n1p2572-s2.0-8521901635919272685