Sooksan KantabutraMahidol University2018-12-212019-03-142018-12-212019-03-142017-01-01International Journal of Business Excellence. Vol.13, No.1 (2017), 16-4017560055175600472-s2.0-85027404416https://repository.li.mahidol.ac.th/handle/20.500.14594/42155© 2017 Inderscience Enterprises Ltd. Since leadership is a culture bound concept and the Rhineland leadership is Western-derived, this paper develops a corporate sustainability model for future testing in Asian economies. A systematic review that covers empirical research on Rhineland leadership in firms in Thailand which has been published between 2011 and 2016 in academic journals has been conducted. A content analysis has been carried out by comparing and contrasting the findings. Gaps between the Western-derived Rhineland leadership and the examined practices in Thai companies are identified and discussed. Accordingly, 16 hypotheses and a structural model are derived for future research. This paper contains the first research-derived Asian model on corporate sustainability.Mahidol UniversityBusiness, Management and AccountingArticleSCOPUS10.1504/IJBEX.2017.085792