Rodyim M.Mahidol University2025-02-252025-02-252024-12-01Contemporary Southeast Asia Vol.46 No.3 (2024) , 476-4950129797Xhttps://repository.li.mahidol.ac.th/handle/123456789/105441From ceremonial spectacles to repressive laws, the Thai state has strategically utilized fear to assert its control over the populace and legitimize the ruling classes. Through the efforts of the monarchy, military and other influential forces, a climate of fear has been cultivated and disseminated to maintain the status quo. In Thai politics, fear is not just a byproduct of authoritarian rule, but rather a conscious and calculated tactic employed by those in power. This article examines the ways in which fear is created, perpetuated and upheld through both legal and cultural means, starting with King Bhumibol Adulyadej and continuing with King Vajiralongkorn. Drawing upon the concepts of cultural hegemony by Gramsci and the concept of the “theatre state” by Geertz, it sheds light on the utilization of fear as a means of exerting power in Thai society, reinforcing the monarchy’s central role in maintaining political stability and social order.Social SciencesArts and HumanitiesArticleSCOPUS10.1355/cs46-3e2-s2.0-85218038650