Tan L.P.Choong Y.O.Yap C.S.Choe K.L.Rungruang P.Li Z.Mahidol University2024-08-132024-08-132024-08-12Journal of Economic and Administrative Sciences Vol.40 No.3 (2024) , 702-71820546238https://repository.li.mahidol.ac.th/handle/20.500.14594/100470Purpose: This study examines the mediating effect of self-efficacy between perceived organizational support (POS) and organizational citizenship behaviors (OCB) organization (OCBO); and POS and OCB individual (OCBI) in a cross-cultural context. Design/methodology/approach: Data were collected from 207 full-time academics from the private universities in Malaysia and Mainland China using a questionnaire survey. Findings: The results indicate that self-efficacy is a salient mediator linking POS with OCBI and OCBO. Additionally, ethnic dissimilarity is found to have a contextual influence on the research model as the results reveal that self-efficacy only mediates the relationship between POS and OCBO but not between POS and OCBI in a heterogeneous society. In contrast, self-efficacy is found to mediate the relationships between POS and OCBO and between POS and OCBI in a homogeneous society. Originality/value: This study contributes to the literature by being one of the first studies that examine the relationship between self-efficacy and two dimensions of OCB in two different cultural contexts.Business, Management and AccountingEconomics, Econometrics and FinanceArticleSCOPUS10.1108/JEAS-08-2021-01452-s2.0-8520068575620546246