Wanna PrayukvongJames HoopesBabson CollegeMahidol University2019-08-232019-08-232018-12-01Society and Economy. Vol.40, No.4 (2018), 553-5701588970X158897262-s2.0-85058229200https://repository.li.mahidol.ac.th/handle/20.500.14594/45345© 2018 Akadémiai Kiadó, Budapest. The prevailing view of capacity building is summed up in the adage: “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.” In other words, simple compassion is counterproductive; utilitarian measures of effectiveness are the best standard for evaluating a social innovation. This paper will explore the alternative possibility that practicing simple compassion as the highest virtue, as did the Buddha, can be so productive that the aphorism should be: “Give a woman a fish, and she may help you build a fish farm.” This argument is illustrated by an exploratory case study of a Thai firm, Siam Hands. The company exemplifies a Buddhist economics approach to social innovation and capacity building, as opposed to mainstream Western utilitarianism.Mahidol UniversityBusiness, Management and AccountingEconomics, Econometrics and FinanceSocial SciencesReviewSCOPUS10.1556/204.2018.40.4.5