Pattaratanakun A.Taecharungroj V.Mahidol University2025-11-272025-11-272025-01-01Place Branding and Public Diplomacy (2025)17518040https://repository.li.mahidol.ac.th/handle/123456789/113267Business, Management and AccountingEditorialSCOPUS10.1057/s41254-025-00414-42-s2.0-10502227091117518059