Hirose Y.Phaal R.Farrukh C.Gerdsri N.Lee S.Mahidol University2025-09-132025-09-132025-01-01IEEE Engineering Management Review (2025)03608581https://repository.li.mahidol.ac.th/handle/123456789/112033Organization-wide roadmapping enables alignment across departments and business units with overarching strategic objectives, ensuring that functions such as R&D, operations, product and service development, marketing, and finance share a common understanding of priorities and timelines. However, achieving this alignment is challenging for many organizations. This is because roadmapping is inherently flexible and adaptable, often requiring a complex integration process involving a broad range of stakeholders. To address these implementation challenges, the authors carried out a series of industrial case studies, which led to the development an organization-wide roadmapping maturity model and a set of analytical dimensions. A further challenge then emerged regarding how organizations could effectively utilize the maturity model to deliver practical benefits in roadmapping implementation. This paper addresses this challenge by introducing a maturity assessment approach. The approach applies the maturity model to review the past experiences and evaluate the current state of roadmapping practices to navigate towards effective organization-wide roadmapping implementation. The approach’s practical relevance was demonstrated through an in-depth case study with a British material processing manufacturer. This study concludes that the approach provides organizations with a detailed understanding of their progress in developing implementation capabilities, offering valuable insights for future actions navigating towards organization-wide roadmapping.Business, Management and AccountingEngineeringArticleSCOPUS10.1109/EMR.2025.36051302-s2.0-10501516045519374178