Shannon, RandallRujirutana Mandhachitara2010-08-302011-08-292017-11-102010-08-302011-08-292017-11-102010-08-302008Journal of Product and Brand Management. Vol.17, No.5 (2008), 327-340.https://repository.li.mahidol.ac.th/handle/20.500.14594/311434203 bytesapplication/pdfengMahidol UniversityAsia; BehaviourHypermarketsModellingNational culturesShoppingCausal path modeling of grocery shopping in hypermarketsArticleEmerald Group