Suttilak SmitasiriFlorentino S. SolonMahidol UniversityNutrition Center of the Philippines2018-06-212018-06-212005-12-01Nutrition Reviews. Vol.63, No.SUPPL.2 (2005)17534887002966432-s2.0-33644866306https://repository.li.mahidol.ac.th/handle/20.500.14594/16707Lack of effective implementation mechanisms is identified as a major obstacle in the prevention and control of iron-deficiency anemia. This paper discusses experiences gained from implementing iron-folic acid supplementation in the Philippines, Vietnam, and Cambodia. The understanding of contextual elements is proposed as a foundation for planning interventions. Moreover, it is suggested that a social marketing framework should provide a way of thinking about how to influence related behaviors. The application of a social marketing framework applied using a "5 P's" approach: public relations and collaboration, product, price, place, and promotion, is described, as well as enabling factors (possibilities) and inhibiting factors (challenges) of this approach. Although a program to improve iron nutrition among women of reproductive age may not be simple to implement, it is essential to enhancing health, human development, and economic advancement in developing countries. © 2005 International Life Sciences Institute.Mahidol UniversityMedicineNursingArticleSCOPUS10.1111/j.1753-4887.2005.tb00165.x