Sooksan KantabutraMahidol University2018-06-112018-06-112012-07-01Global Business and Organizational Excellence. Vol.31, No.5 (2012), 6-1919322062193220542-s2.0-84862001872https://repository.li.mahidol.ac.th/handle/20.500.14594/13887Enterprises in less developed economies that wish to sustain success have a choice of business models to follow. This case study investigates the extent to which a Thai corporation engages in management practices matching the 19 sustainable leadership criteria attributed to Rhineland organizations and distills those practices into six categories: a focus on long-term perspective, staff development, organizational culture, innovation, social responsibility, and ethical behavior. In sharp contrast to the prevailing Anglo/US business model of short-term maximization of profitability, these practices offered the company a solid framework for evaluating its corporate sustainability. © 2012 Wiley Periodicals, Inc.Mahidol UniversityBusiness, Management and AccountingArticleSCOPUS10.1002/joe.21442