Veerades PanvisavasSarinya SungkatavatAteeta Sarathiwatprapai2024-07-082024-07-08202020202024Thematic Paper (M.M. (International Tourism and Hospitality Management))--Mahidol University, 2020https://repository.li.mahidol.ac.th/handle/20.500.14594/99395International Tourism and Hospitality Management (Mahidol University 2020)The purpose of this study was to conduct a hotel business plan in order to harvest opportunities from an explosive growth over the decade of Nakhon Ratchasima. Data were collected and analyzed using secondary data including government official data, a nearby business survey. Based on the findings, it was concluded that the location of the business and the number of potential customers have a high chance of success rate of building a hotel. The results suggested that the hotel should be located near Save One Market where it is an affluent area with a high population and tourists with over 20,000 visitors visit every night. The recommendation recommended that the hotel should be a small, business-class hotel focused on providing rooms with a clean and modern character at a cheap price of 780 Baht; moreover, the hotel rooms feature modern furniture, high-end technology, and modern accessories primarily to serve Thai travelers who seek comfort, necessary amenities, and simplicity of services. In a good circumstance, financial projection predicted that the hotel could pay within 8 years.x, 74 leaves: ill.application/pdfengผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้าHotel management -- Thailand -- Nakhon RatchasimaMaster ThesisMahidol University