Wongsurawat W.Mahidol University2023-05-192023-05-192023-01-24Strategy and Leadership Vol.51 No.1 (2023) , 41-4410878572https://repository.li.mahidol.ac.th/handle/20.500.14594/81695Business, Management and AccountingCustomer loyalty research and practice: technology meets psychologyArticleSCOPUS10.1108/SL-01-2023-2402-s2.0-85146993743