Dissatat PrasertsakulThanarerk ThanakijsombatSirinya Piyaphakdeesakul2024-01-102024-01-10202020202024Thematic Paper (M.B.A. (Business Administration))--Mahidol University, 2020https://repository.li.mahidol.ac.th/handle/123456789/92094Business Administration (Mahidol University 2020)Bracetainer - Bracelet plastic container is a separated brand from Weng Heng Product Company Limited which was created to develop new style of bracelets and watches plastic containers to solve customers' pain points. The product was built with the unique feature of one-size-fit-all where the standard size of container can fit with all sizes of bracelets and watches. The target customers are divided into two groups which are business-to-business (B2B) and business-to-customers (B2C). By focusing on situation analysis, Bracetainer has a major strength in the product. While, the weakness is high R&D cost since we have to invest a lot to understand customer's pain point. Since the product is new and innovative, we gain a good opportunity of first-mover advantage. However, we have to admit that competitor is our major threat. The research applies both quantitative and qualitative approach by conducing in-depth interview and distributing a standardized questionnaire to target respondents with the objective - to see whether Bracetainer's new product can solve customer pain point or not.ix, 87 leaves : ill.application/pdfengผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้าBusiness planningTeeth -- Care and hygieneMaster ThesisMahidol University