Nathasit GerdsriPhensoame AssakulRonald S. VatanananMahidol University2018-09-242018-09-242010-02-01Technology Analysis and Strategic Management. Vol.22, No.2 (2010), 229-24214653990095373252-s2.0-77951250937https://repository.li.mahidol.ac.th/handle/123456789/28870To strive for sustainability under today's intense business competition, organisations apply technology roadmapping (TRM) as a strategic planning tool to align their technology strategies with business strategies. Many organisations desire to integrate TRM into an ongoing strategic planning process. The consequences of TRM implementation can lead to some changes in the business process, organisational structure, or even working culture. Applying a change management approach will help organisations to understand the basic elements that an individual needs so that some challenges can be addressed in advance before adopting the TRM process. This paper proposes a practical guideline to implement technology roadmapping along with a case example. © 2010 Taylor & Francis.Mahidol UniversityBusiness, Management and AccountingDecision SciencesArticleSCOPUS10.1080/09537320903498553