Chairawee AnamthawatMahidol University International College. Business Administration Division2015-07-162018-12-252015-07-162018-12-2520152009Journal of population and social studies. Vol.18, No.1 (2009), 61-80.https://repository.li.mahidol.ac.th/handle/20.500.14594/40164This article provides a theoretical explanation on phenomenal growth of retail clusters of the same kinds in Bangkok, during 1998 to 2004. A pilot study,comprising of cluster and store counts at two periods, and in-depth interviews, were conducted. On average, there approximately was 150 percent growth of retail clusters of the same categories. This type of location choice seems to be extinct elsewhere in the world, where a one-stop-shopping format is preferred.Besides, stores selling almost identical goods are usually considered rivalries,thus seeking to be located far away from each other. However, stores found in proximity in Bangkok have held different perceptions. Literature survey is the main research method of this study section.engMahidol UniversityRetailLocationSuccessClusterAgglomerationPropinquityConcentrationCho-huayBangkokThailandArticleInstitute for Population and Social Research, Mahidol University