Thanarerk ThanakijsombatPandej ChintrakarnAndersson, Martin, 1988-2024-07-082024-07-08202020202024Thematic Paper (M.B.A. (Business Modeling and Development))--Mahidol University, 2020https://repository.li.mahidol.ac.th/handle/123456789/99388Business Modeling and Development (Mahidol University 2020)The objectives of this study are to get a better understanding of how small stores operate and end-customers demand on these stores. Structured interviews were conducted with 30 participants. The population are small stores operating in the city of Gothenburg and the vicinity. The sample was selected using the selective sampling method. The instruments used were interviews. Data were collected and analyzed using thematic analysis approach. The study suggests that small stores be sensitive to price and product scarcity. It is recommended that the proposed business is asset light with a focus on cost. The initial investment for the first six months of operation would amount 186 825 SEK. The business is expected to have a positive cash f low in year three with a payback period of 3.7 years when discounted by 8%. Both the NPV and IRR for the business are positive at 440 662 SEK and 34.24% respectively.viii, 45 leaves: ill.application/pdfengผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้าBusiness planningMaster ThesisMahidol University