Quang Tri NguyenWinai WongsurawatRian Beise-ZeeAsian Institute of Technology ThailandMahidol UniversityRitsumeikan Asia Pacific University2018-12-112019-03-142018-12-112019-03-142016-12-01Asian Case Research Journal. Vol.20, No.2 (2016), 331-35017936772021892752-s2.0-85010809789https://repository.li.mahidol.ac.th/handle/20.500.14594/43259© 2016 World Scientific Publishing Company. Vinamilk (VNM), short for "Vietnam Dairy Products Joint- Stock Company", is Vietnam's largest dairy company, and the country's largest listed company in terms of market value. In 2010, it was the first company in Vietnam to be included in the Forbes Asia's 200 "Best Under-A-Billion", a list highlighting 200 top-performing small- and mid-sized companies with annual revenue under US$1 billion in Asia.Mahidol UniversityBusiness, Management and AccountingVertical brand extension at Vinamilk, VietnamReviewSCOPUS10.1142/S0218927516500127