Nipawan ThirawatFrederick RobinsGeorges BaumeMahidol UniversityUniversity of Adelaide2018-05-032018-05-032011-11-01Asian Business and Management. Vol.10, No.4 (2011), 555-57814769328147247822-s2.0-80055054283https://repository.li.mahidol.ac.th/handle/20.500.14594/11646This article investigates and analyses internationalisation adjustments of Thai multinational enterprises (MNEs). It is based on 10 case studies of Thai MNEs in the food-processing sector. The results highlight how bilateral FTAs can influence developing-country MNEs, based on a micro-level analysis. The empirical evidence indicates that Thai MNEs, in order to internationalise successfully, responded to FTAs by developing towards hybrid competitive strategies. These findings are integrated into a single conceptual framework for analysing the influence of bilateral FTAs on firms internationalisation. This offers a basis for further empirical investigation of the dynamics of internationalisation by firms based in emerging economies. © 2011 Macmillan Publishers Ltd.Mahidol UniversityBusiness, Management and AccountingSocial SciencesArticleSCOPUS10.1057/abm.2011.22