Browsing by Author "Pongsak Thongchaiyaphum"

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    A share economy a virtual hospital business model to encourage Thailand as a medical hub
    (Mahidol University. Mahidol University Library and Knowledge Center, 2022) Pongsak Thongchaiyaphum; Supaporn Kiattisin; Theeraya Mayakul
    At present, the number of patients who come to the hospital is large. This resulted in congestion and long waiting times. Some illnesses can be examined by a doctor who can diagnose and be able to finish the treatment process, such as taking medicine which can be found a way for these patients to not have to go to the hospital. It will be able to reduce congestion and wait time. Also, when additional special examinations are required, one can book an appointment for services such as blood testing, cardiac catheterization, and Magnetic Resonance Imaging (MRI) checks for some examinations. For example, MRI takes a long time, causing the waiting queue to accumulate for a long time. But at some hospitals, those resources are free. Hospitals with long queues could share resources. In addition, the Thai government has a strategy to promote Thailand as a regional medical center for medical tourism, which does not have an easy way to access it. Tourists must contact the hospital or the business sector of the destination to come in for treatment and recuperate through tourism, implementing a sharing economy. It studied successful online travel agencies such as Booking.com, Agoda, and Airbnb, and applied the pros and cons to the design of the “Virtual Hospital” business model using a business model canvas and Enterprise Architecture (EA). By studying the possibility of consistency and sustainability with medical standards, Tourism and Hospitality Sector Standards, and Information Technology Standards, they must comply with important requirements such as Telemedicine practice guidelines and the Personal Data Protection Act (PDPA), etc. This business model will promote the use of online medical services and quick access to medical resources while promoting the sustainable medical tourism industry. Implication of the Thematic Paper: This research can be developed into practical applications through a website. It will be a business that can greatly increase the convenience of medical treatment and make it easy for people to access medical resources. They would be able to feel comfortable using online medical services or being able to quickly go to the hospital for a special examination. From the start, this will help in the treatment of diseases, making them respond to treatment, and reducing the severity of the disease. It also grows the overall economy due to the increasing number of tourists who want health tourism because it is convenient to access treatment and recuperation in Thailand accurately and quickly.