Publication: Craft Beer Tourism in Thailand
Issued Date
2021
Resource Type
Language
eng
File Type
video/youtube
Rights
Mahidol University
Rights Holder(s)
Cognizant Communication Corporation
Bibliographic Citation
Tourism Analysis. Vol. 26, No. 2-3 (2021), 237-239
Suggested Citation
Rangson Chirakranont, Sirijit Sunanta Craft Beer Tourism in Thailand. Tourism Analysis. Vol. 26, No. 2-3 (2021), 237-239. doi:https://doi.org/10.3727/108354221X16079839951493 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/79486
Research Projects
Organizational Units
Authors
Journal Issue
Thesis
Title
Craft Beer Tourism in Thailand
Author(s)
Other Contributor(s)
Abstract
The craft beer movement and craft beer tourism are a new global phenomenon that has reached various parts of the world. However, the literature on craft beer tourism mostly focuses on traditional origins of craft beer in Western countries—the US, Australia, and European countries. This research note illustrates how a study of the Thai craft beer movement and craft beer tourism could contribute to the existing body of knowledge. The consumption of non-Western people in non-Western places has been underrepresented in the literature of food and beverage tourism. The craft beer movement has spread to Thailand via urban middle-class Thais who brought the passion for and knowledge of home brewing from the West to Thailand. Brewing lessons, brewery visits, and craft beer events/ festivals have functioned as community building activities for Thai craft beer enthusiasts as well as the main craft beer distribution channel. Craft beer consumption continues to grow despite the Thai alcoholic production law that prohibits home brewing. For future studies, different craft beer tourism activities in Thailand should be analyzed for 1) the adoption of the experience economy framework, 2) the formation of the consumption community, 3) the roles of various stakeholders who differentially contribute to and benefit from craft beer tourism activities, and 4) the role of foreign tourists in the development of craft beer tourism in Thailand.
