Publication: Network externalities and spillovers in the email client software.
Issued Date
2007
Resource Type
Language
eng
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Mahidol University
Rights Holder(s)
Suranaree University of Technology
Bibliographic Citation
Suranaree Journal of Science and Technology. vol. 14, No.1 (2007), 25-38
Suggested Citation
Yingyot Chiaravutthi. Network externalities and spillovers in the email client software.. Suranaree Journal of Science and Technology. vol. 14, No.1 (2007), 25-38. Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/9954
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Title
Network externalities and spillovers in the email client software.
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Abstract
This paper analyzes adoption decisions of email client software with the focus
on network externalities, spillovers, and firms’ strategies. Survey data are used
to test the existence of network externalities and spillovers by studying the
claimed reasons for adoption. Based on the GVU WWW User Survey data in
1997 and 1998, logit models are employed to test hypotheses. The results show
that Eudora’s competitive advantages were derived from its high quality product
which was perceived by users, loyalty which was created from users’ prior
experience, and network externalities and spillovers which were driven by high
market share. Sources of network externalities and spillovers are outside
accessibility and others’ recommendations, respectively. These advantages
diminished when Netscape employed bundling with its suite, and when
Microsoft employed bundling with its operating system and free strategies.