Publication: The preferred work paradigm for generation y in the hotel industry: A case study of the international tourism and hospitality international programme, Thailand
Issued Date
2013-10-10
Resource Type
ISSN
19139039
19139020
19139020
Other identifier(s)
2-s2.0-84885063874
Rights
Mahidol University
Rights Holder(s)
SCOPUS
Bibliographic Citation
International Education Studies. Vol.6, No.10 (2013), 27-38
Suggested Citation
Nate tra Dhevabanchachai, Kaewta Muangasame The preferred work paradigm for generation y in the hotel industry: A case study of the international tourism and hospitality international programme, Thailand. International Education Studies. Vol.6, No.10 (2013), 27-38. doi:10.5539/ies.v6n10p27 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/32785
Research Projects
Organizational Units
Authors
Journal Issue
Thesis
Title
The preferred work paradigm for generation y in the hotel industry: A case study of the international tourism and hospitality international programme, Thailand
Author(s)
Other Contributor(s)
Abstract
It is well known that hospitality work is physically demanding and involves mental stress and, at times, an un-competitive compensation package. This has resulted in a high employee turnover rate in recent years. Staff retention is thus a challenge, especially for employees belonging to Generation Y (Gen Y). The situation in Thailand is not different, especially with respect to Gen Y. This article aims to identify the ideas and perceptions held by Gen Y undergraduates who are currently being educated in the field of tourism and hospitality and whose education will possibly lead them Gen to seek long-term employment in the hotel industry. In order to identify the influential factors, the researchers aim to obtain maximum information, views and thoughts from research purposive respondents in this study; thus, qualitative research using an inductive approach involving a focus group discussion methodology was selected. 66 Gen Y students who are studying the Tourism and Hospitality Management programme from the first International College in Thailand participated in this study. The results suggest that Gen Y students share similar views on the influential factors to work effectively. They identified five key factors: effective leaders, a friendly environment, good pay and benefits, a flexible policy and culture and great facilities. The result details allow an understanding of the conditions and requirements for practitioners and researchers who are interested in studying Gen Y in the hotel industry.