Publication:
Vision based leadership: the answer to the fast changing retail industry in Thailand

dc.contributor.authorSooksan Kantabutra
dc.contributor.otherMahidol University. College of Management
dc.date.accessioned2010-08-30T14:02:12Zen
dc.date.accessioned2011-08-29T05:35:11Z
dc.date.accessioned2017-11-10T02:54:09Z
dc.date.available2010-08-30T14:02:12Zen
dc.date.available2011-08-29T05:35:11Z
dc.date.available2017-11-10T02:54:09Z
dc.date.created2010-08-30en
dc.date.issued2008en
dc.description.abstractLeaders are widely exhorted to espouse vision, but very little is known about how effective visions are characterized and realized. Extending previous research, the present study tests a proposed vision theory in Thai apparel retailers, taking into consideration effects from vision communication, organizational alignment and motivation of staff. Visions characterized by brevity, clarity, abstractness, challenge, future orientation, stability and desirability or ability to inspire are directly predictive of enhanced customer satisfaction and indirectly predictive of enhanced staff satisfaction. Such visions and their being communicated are directly predictive of increased motivating behavior among store managers, in turn positively affecting staff and customer satisfaction. Organizational alignment is indirectly predictive of enhanced staff and customer satisfaction.
dc.format.extent26875 bytesen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationProblems and Perspectives in Management. Vol.6, No.2 (2008), 59-71
dc.identifier.urihttps://repository.li.mahidol.ac.th/handle/20.500.14594/3113
dc.language.isoengen
dc.rightsMahidol Universityen
dc.rights.holderBusiness Perspectives
dc.subjectVisionary leadershipen
dc.subjectVision communicationen
dc.subjectOrganizational alignmenten
dc.subjectMotivationen
dc.subjectOpen Access articleen_US
dc.titleVision based leadership: the answer to the fast changing retail industry in Thailanden
dc.typeArticleen
dspace.entity.typePublication

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