The investigation of designation choice, satisfaction and loyalty intentions of international tourists

Abstract

This paper investigated the relationship of destination choice criteria, tangible and intangible choices, satisfaction, and loyalty intentions of international tourists visiting Thailand. The results of the research show that there is positive relationship between tourist satisfaction and loyalty intentions. The findings suggested that destination managers should focus more one intangible aspects of the destinations, because intangible choice criteria have positive relationships with both tourist satisfaction and loyalty intentions of the international tourist,while tangible choice or dimension of the destination have no significant influence on loyalty intentions and tourist atisfaction. The discussions of research findings are provided and directions for further research are suggested.