Gender representation Thai advertising

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dc.contributor.authorRhein, Douglasen_US
dc.contributor.otherMahidol University International College. Social Science Divisionen_US
dc.date.accessioned2015-09-04T07:02:41Z
dc.date.accessioned2018-12-25T04:04:13Z
dc.date.available2015-09-04T07:02:41Z
dc.date.available2018-12-25T04:04:13Z
dc.date.created2015
dc.date.issued2011
dc.descriptionThe Asian Conference on Media & Mass Communication, Osaka, Japan. 2011
dc.description.abstractAdvertising and the portrayal of gender roles has long been the subject of much debate among researchers of communications. This study seeks to determine the extent that gender representation exists in Thai television advertising by using content analysis, the method commonly used in previous studies conducted on gender and advertising. A longitudinal content analysis was performed (2005 and 2010) in an attempt to establish continuity in gendered representations in Thai television advertising.en_US
dc.identifier.urihttps://repository.li.mahidol.ac.th/handle/20.500.14594/40213
dc.language.isoengen_US
dc.rightsMahidol Universityen_US
dc.subjectThai advertisingen_US
dc.subjectGender representationen_US
dc.titleGender representation Thai advertisingen_US
dc.typeProceeding Booken_US

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