University and its accreditations : the effect of brand ally cues on student's evaluations of the university brand and their application intention

Suggested Citation

Suratsawadi Ditsakul, Wimontip Musikaphan, Chompunuch Pongjit, Vichita Ractham, Ornlatcha Sivarak, Tippanart Vichayanrat (2014). University and its accreditations : the effect of brand ally cues on student's evaluations of the university brand and their application intention. Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/101251

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