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Item Metadata only Factor Analysis of Sustainable Livelihood Potential Development for Poverty Alleviation Using Structural Equation Modeling(2024-05-01) Ngamwong N.; Darakorn Na Ayuthaya S.; Kiattisin S.; Ngamwong N.; Mahidol Universityfrom 3612 villages and 193 districts, covering 20 provinces of Thailand, which is a region with a low Human Achievement Index (HAI). The data are analyzed and processed using structural equation modeling (SEM) statistical methods in order to confirm... the factor structure and indicate the appropriateness of the empirical data according to the required criteria. It is found that sustainable living potential development includes 5 dimensions based on 37 indicators in Thailand, with natural capital beingItem Metadata only A Conceptual Model of Personalized Virtual Reality Trail Running Gamification Design(2023-01-01) Suteeca R.; Ayuthaya S.D.N.; Kiattisin S.; Mahidol Universitypersuasive strategy, user personal factors and target behavior that is effective based on the Social Cognitive Model, two hypotheses are tested using structural equation modelling (SEM). According to the findings, persuasive strategies have a significant... virtual computing structure. These benefits exist because players’ perspectives and behaviors in virtual environments are more comparable to those in their physical environments. The purpose of this study is to create a model for the relationship betweenItem Metadata only Success Factors for Conceptual Digital Voting Model(2024-10-01) Dabpimjub D.; Kiattisin S.; Dabpimjub D.; Mahidol Universityto close the gap in traditional elections for transparency and credibility However, in COVID-19, bringing this technology to change elections allows access to all citizens to be able to vote. This research uses a structural equation model (SEM...) questionnaire to explore the success factors of election implementation using blockchain technology was analysed from 400 voters who responded to the questionnaire using Mplus Version 7. This research has prepared a conceptual model supporting the effectingItem Metadata only The Impact Factors of Industry 4.0 on ESG in the Energy Sector(2022-08-01) Nitlarp T.; Kiattisin S.; Mahidol Universitythe documents relevant to the energy industry and sustainable development. To quantify the model, confirmatory factor analysis (CFA) is proposed to generate a valid model, followed by path analysis with latent variables to evaluate the structural equation... modeling (SEM). The result provides the conceptual model with impact factors and their correlations. The goodness of fit value is acceptable for the agreed-upon condition, as well as a descriptive that incorporates Industry 4.0 and ESG in terms of businessItem Metadata only Achieving a successful e-government: Determinants of behavioral intention from Thai citizens’ perspective(2023-08-01) Nookhao S.; Kiattisin S.; Mahidol University) and analyzes by Structural Equation Model (SEM). The hypothesis testing found that factors directly influencing behavioral intention were information quality, system quality, service quality, citizen satisfaction, perceived usefulness, computer self-efficacy...-government development success model from the perspective of Thai citizens using integrated multiple concepts and to examine factors affecting the behavioral intention of citizens in e-government. A sample is Thai people in all regions of Thailand (n = 540Item Metadata only Spatial Predictive Modeling of Power Outages Resulting from Distribution Equipment Failure: A Case of Thailand(2023-01-01) Thitisawat T.; Kiattisin S.; Na Ayuthaya S.D.; Mahidol Universityfrom multiple sources, including elevation data, weather data, natural landmarks, and points of interest (POIs). Data was split into four regional datasets, and Random Forests (RF) feature selection and structural equation modeling was used to identify...This research develops a location-based predictive model for distribution equipment failure for use in preventative maintenance scheduling and planning. This study focuses on equipment-related failures because they are one of the main causesItem Metadata only Success Factors Influencing Peer-to-Peer Lending to Support Financial Innovation(2023-03-01) Chulawate N.; Kiattisin S.; Mahidol University. The study collected data from 300 respondents through a structured questionnaire. The structural equation model was used to analyze the data via Mplus version 7. In order to gain a better understanding, we emphasize that each country’s financial business mayItem Metadata only Developing the capability of digital financial literacy in developing countries: A Case of online loan for small entrepreneurs(2023-12-01) Uthaileang W.; Kiattisin S.; Mahidol Universityand digital financial literacy to identify relevant and correlated variables to confirm positive motivational factors on digital financial skills and capability. Structure equation modeling (SEM) and path analysis were applied to find the correlationItem Metadata only How trustworthy AI fosters adoption and user advocacy in financial advisory services(2026-12-01) Sungkarungsri P.; Kiattisin S.; Sungkarungsri P.; Mahidol Universityapplications that incorporate AI-enabled financial advisory features. Results from structural equation modeling confirm that trust in AI acts as the central mechanism. It strongly predicts intention to use and directly influences both word-of-mouth advocacy...In many countries, and particularly in developing economies, the availability of professional financial advisors remains far below what is needed. This shortage leaves large numbers of people without structured support for saving, investmentItem Metadata only Explaining public acceptance of small modular reactors in Thailand: Planned behavior, innovation attributes, moral norms, risk–benefit, and knowledge sharing(2026-08-01) Srinitiworawong P.; Kiattisin S.; Srinitiworawong P.; Mahidol Universitypartial least squares structural equation modeling (PLS-SEM). Results indicate that behavioral intention is the most proximal predictor of SMR acceptance and is shaped by attitude, subjective norm, perceived behavioral control, and personal norm... determinants of SMR acceptance in Thailand by developing and testing an integrated framework combining Diffusion of Innovation (DOI), the Theory of Planned Behavior (TPB), and the Norm Activation Model (NAM), together with perceived risk–benefit appraisals