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Item Open Access One-stop-service smart home business plan(Mahidol University, 2022) Thanas Simakajornboon; Thanarerk Thanakijsombat; Varang Wiriyawitenvironment; hence, many businesses and electronic brands have been introduced into the market. Despite high growth in the smart home industry, there are many people who do not buy smart home devices. By comparing the existing smart home retailers in Thailand... customers to make an easier decision in purchasing smart home devices. In this case, the paper will study customers’ behavior and the group of potential customers to help the business to penetrate the right market and target the right customer group