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Item Open Access A study of a business plan : a case study of “Oral Moisturizing Products in Thailand for People with Xerostomia”(Mahidol University, 2023) Patcharapa Kudeesri; Thanarerk Thanakijsombat; Dissatat PrasertsakThailand is fully an ageing society in 2022. Elderlies are prone to develop a subjective dry mouth symptom called Xerostomia. Dry mouth people face daily difficulties such as swallowing food without drinking water, and remedy for Xerostomia is still... the concept of saturation. For the consumer side, a survey was conducted with 400 Thai people who were older than 20 years old with a possible subjective dry mouth symptom. Respondents must answer 18 questions giving data about their general demographic